Of COURSE it’s a Powerpoint.
PowerPoint, which can be found on two hundred and fifty million computers around the world, is software you impose on other people. It allows you to arrange text and graphics in a series of pages, which you can project, slide by slide, from a laptop computer onto a screen, or print as a booklet (as Sarah Wyndham did). The usual metaphor for everyday software is the tool, but that doesn’t seem to be right here. PowerPoint is more like a suit of clothes, or a car, or plastic surgery. You take it out with you. You are judged by it—you insist on being judged by it. It is by definition a social instrument, turning middle managers into bullet-point dandies.
I am proud to say that I have stuck firmly to my Never Learning Powerpoint policy and am instead learning Prezi. I think Malcolm Gladwell would be disappointed and Marshall McLuhan would be proud, and that’s enough for me.
Speaking of First World Problems!




