Because who doesn't like their kiwis nice and smooth? From Gawker:
We realized we’d heard of this product before, the new Philips Bodygroom razor. But we’d never given it much before last night, when we found ourselves standing at a urinal and staring at this ad, which — and apologies for the crappy cameraphone pic — depicts two strategically positioned kiwis, one with its fuzz intact and the other freshly shorn, above the tagline, “Now you can shave wherever you want.” We were more than a little bit repulsed. Naturally we were at a bar in Chelsea.
But you really have to click over to see the comments, particularly the ones in verse.
raincoaster 
when will guys start shaving?
Well some of them must have started already; you just don’t get to see it if they’re the kind who also go to gay clubs.
that is true. i need to get one of them guy who shaves, and likes women… or does that not exist?
Google “Metrosexual.” Or put that in your wish list on LavaLife or Match.com. Best of luck. Normally, you could get a guy to agree to almost anything as long as it meant you’d be handling his balls, but some of them get really nervous when you’re holding a sharp blade down there, dunno why. Maybe you could talk them into Neet4Men?