Why do sexists get a bum rap?

This is the kind of marketing we can all get behind.

MotoCorsa a Ducati dealership in Portland shot an entire series of stereotypical “hot girl with bike” shots with a red bike, releasing the portfolio as “seDucative” which, ha ha. Then they did the same shots, using men who worked at the shop as models. God only knows where they found a tube top that size, but they did.

It’s the details that make the shoot, like the fact that they called this “Manigale” in reference to the Ducati 1199 Panigale. And that they gave the guys 11/4″ heels instead of the 4″ ones the female model is wearing. Well, presumably if you work in a motorcycle shop you need to use your legs for something other than posing, and a charleyhorse could be a career-blocking impediment to a day spent…I dunno, chatting up Ben Affleck?

You can see the whole series at AsphaltAndRubber.