And, apparently, selling the info. While you may think, particularly if you have any familiarity with the morass of self-cutting Angelina Jolie fans and desperate housewives who make up the bulk of LiveJournal users, that there is nothing whatsoever of value there, you'd be wrong.
Moods are worth money.
MoodViews keeps tabs on the "mood tags" Live Journal bloggers often use on approximately 150,000 diary entries every day.
The software has found that the tag "drunk" is most often used on weekends and that "lonely" and "loved" are both common on Valentine's Day, New Scientist reported this week…
But the most interesting application is MoodTeller, a program that actually predicts moods days in advance.
Eventually, businesses will be able to predict exactly when they should release a new product and political operations will be able to manipulate frightened, ignorant voters even more than they do today.
The bouncing blue kitten has much to answer for.
