All hail Gawker, channelling the immortal SPY:

Note To Every Twenty-Year-Old Whose Grasp Of History Extends No Further Back Than 2004: We are not ripping off Andrew Hearst. We have a tremendous amount of respect for Andrew Hearst and always find his projects witty and humorous, but we’re sure he’d be the first to admit that the magazine cover parody did not originate with him. We are, in fact, ripping off Spy. Thank you for your attention.