From the Archive, see also Part One:

Friday, September 20, 2002

5) Look for Synergies

It’s an entertainment business. Look for ways to leverage other entertainments and marketing efforts. Comme ca:

a) The MinuteLube had a sign: IN AND OUT IN FIFTEEN MINUTES, SATISFACTION GUARANTEED.

There was a hooker standing under it.

b) When the Canucks were in the playoffs, you could see every hooker in Mount Pleasant wearing Canucks tees, which is fine, but one large Native woman took it even farther, holding up a large sign that offered “free extras” if the Canucks won. I wonder what the extras were…