That’s an image from the video installation DeadSee, which was on display earlier this year (and may be still, for all I know) at MOMA in NYC. And here’s a video of the latter portion of the work, probably best viewed with the sound off, because of all the tourist-generated rhubarb in the background:
And the artist’s statement:
In the wall-sized projection DeadSee (2005), a cord connects five hundred watermelons, creating a six-meter, spiral-shaped raft on the salt-saturated waters of the Dead Sea. Secured within this sculptural configuration, the artist floats with an arm outstretched toward a collection of “wounded” fruits, their intensely red flesh revealed. The nautilus form gradually unfurls, leaving the surface of the water a nearly monochromatic azure and the artist’s body exposed.