Marketing MacGuffins for Squeegies

Squeegeer, squeegeeingDate: Monday, November 11, 2002 2:35 AM

Last Spring I saw a woman who really knew how to work a squeegie, how to squeeze gold right out of it. The other rag/muffets were in awe, and so was I. This is a woman who knows how to give her audience what they really want.

You know how the squeegie routine works, right? I mean, do they have these people in Thunder Bay and Gimli? In Dar-es-Salaam? The schtick is this: you have a homeless, or at least visibly-downtrodden person armed with a squeegie they ripped off from a gas station and bucket of more-or-less water (sometimes it’s more like thin, watery mud). They park themselves at an intersection and wait for a red light, whereupon they emerge from hiding like a flock of Vampires from a Romanian belltower; just like that. Anyway, they squirt or slosh the water over the windshields of the cars waiting at the light, then either rub it back and forth with rags or squeegie it off. Then they go around to the window and ask for money. Sometimes if the mud is really sticky mud they can ask for money to get it off again. Anyways, some people give it to them, as they look as if they are working, and crappy work it is, too, running into intersections knowing that most people are automatically pissed off at you because here in Canada we would rather slit our own throats than utter the word “No.” Don’t know what the racket pays, but it must be better than regular begging, because they are out there at all hours, in all weathers, slogging away and running, like as not, because some of those lights aren’t very long.

Squeegee chick, but not the one I'm talking about.

Anyway, back to this woman. She was young, and most of the young ones have given it up. You don’t often see squeegie kids anymore, though you used to alot. Now it’s mostly old-timers or guys in their thirties who have been rode hard and put away wet. This woman was in her early twenties, and she had an entourage with her, also in their twenties. Some had rags and some had buckets, so maybe they were more of a pit crew, but they didn’t squeegie, just sat on the church stairs, watching, cheering. They had the Axl headscarves and tats everywhere, the homemade kind, and silver skull jewelry and lots of black denim and leather. A heroin rock look. Shoulda been a photographer for some Euro mag, they would have loved the shot.

But this woman. Right, her. Anyway, she was wearing very faded, very dark purple lowrider jeans with a Harley Davidson bandanna as a belt, and she had a little do-rag on her head to keep her shortish blonde curlyques out of her eyes, and a jean jacket, open all the way down.

And no shirt.

Lavender lacy bra; she had clearly studied that chapter of Dress for Success for Women, where he says that odd colours of lingerie drive men wild, and the lacier, the better, no matter what kind of man you are trying to attract. Yes, there was every reason to believe she knew what she was doing.

She was raking in the dough as she leaned WAY over the windshields of those Lexii and Mercedii. And the entourage watched, and cheered.

Squeegee, full service

The Streaker Guy

The Streaker Guy 

Date: Monday, November 11, 2002 2:31 AM

I was shopping at Sunrise Market, as I am wont to do when I need food, which is usually, so there I was on the outside around the corner, where the food is all marked with a red dot in some kind of ink that just can’t be good for you, to tell the cashier it is old and cheap. I imagine all the undotted peppers and cabbages on the inside look down on their dotty relations, but maybe they don’t, knowing that in the fullness of time they’ll either be chosen by some happy shopper, stolen by a junkie, or end up dotty themselves and so think: there but by the grace of God go I. Maybe. I mean it’s possible, right? Who the hell knows what broccoli thinks?

So there I am, looking at the zucchini of all things and comparing, because you don’t want to get stuck with a limp zucchini and even among the dotty ones there’s still a lot of choice. Just check out the bar at Dick’s on Dick’s at closing time. So I’m checking out the zucchini and someone runs past me at top speed and whips into the side door between the strawberries and the avocados, the one that leads to the meat. And I continue merrily and obliviously shopping along the side, strolling slowly until I reach an impasse: a Filipina, laughing her head off. Really, it looks like she will shake something loose that may be hard to put back on if she keeps it up.

“Did you see?”

“See what?”

The NAKED GUY! AHAHAHAHAHAHA! He ran in there! HAHAHAHAHAHA! HEEHEEHEEHEE!” and so on.

“Naked guy?”

“Yes, hahahaha,” I think she finds my obliviousness even funnier than the naked guy. “He was all naked and he ran very quickly in the door.”

By this point even the grim and silent grizzled men who sweep up all day around the market are doubled up with their hands on their knees, whooping and hawing and having the time of their lives, or at least the last ten years.

At this point he returns.

THE RETURN OF THE NAKED GUY

Screams of laughter come from the front of the store, as he shoots out the front door and comes back along the side. We are special; we get two showings for the price of one. Well, it is the sale aisle.

As he runs past me he yells, “I’m the Streaker Guy!

and who could argue with that?

Marketing Tips for Hookers

Friday, September 20, 2002
Please note this is from the Archives. Fat Girl has moved on from Fat Girl Corner.

Pirate Boo-tay!1) Specialize.

Remember, anyone can do a hand job, but it takes that certain something to do it in a pirate costume.

I used to know a woman who weighed maybe 95 pounds and looked about twelve; she worked Richards Street, before it was all organized crime, and she worked it dressed as Charlie Chaplin. She was very busy, right up until the day they killed her.

An editor I used to write for passed Richards every day on his way to work. One chilly Christmas season he passed a hooker wearing the tiniest of red microminis with a red bikini top and red bolero jacket, open in the front, even if it was trimmed with white fur. She had over-the-knee black satin boots and a Santa hat as well. This was too much, even for Canadian resolve, he just couldn’t stand it anymore, couldn’t lower his eyes and pretend not to see her.

The wall came down.

“Aren’t you freezing?” he asked.
“Oh no,” she replied gaily. “I’m never out here very long. ‘Scuse me.” And with that she got into yet another car.

There is a corner near my house, by the old Golden Buddha Fat Girl's Fatter collegueMonastery, that is the Fat Girl Corner. Sometimes it is Pregnant Girl Corner, because the easiest way for a junkie to get fat is to get pregnant, as they do not generally eat. But sometimes Pregant Girl and her friend, Pregnant Other Girl, are not there and it’s just Fat Girl or Fat Woman Who Is Too Old To Be Doing This, Really. But all the chubby chasers know where to go for what they’re looking for. Which brings us to:

Reach out and touch someone! In that way!2) Consistency.

Consistency is so important in branding. I’m not saying you need a logo, but if you work the corner of Hastings and Princess I don’t want to see you on Powell and Jackson, it’s just wrong. Your clients need to know where to find you and you can’t run a business like that from a laptop at Starbucks (they’d throw you out).

3) It’s a People Business, People!

I was on my way home from a business meeting in Gastown recently when I came across a Honduran hooker helping a wizened old drunk stand up. He really needed the help; I helped her. As we were struggling with the limp scareraven another hooker came up. Lean and tall, about seventeen with red, punky hair and ornamental piercings, her arms and legs were swinging that wide arc that tells you she’s flying on an invisible plane, and the sidewalk was going back and forth under her feet. She joined in the effort, grabbing the poor old fellow by the collar of his black suit with maybe a bit of his neck, too, and hoisting for all she was worth, about twenty-five bucks on a Friday night.

We got him upright, and I started to fasten his arms around the lamppost. The Honduran took one look at the newcomer and sidled away, as I should have. The new girl started screaming at me.

“What the fuck are you doing?”It's PEOPLE!!!

“Well, I…”

“I mean what the FUCK are you doing? I mean, look at you, girl! Look at you!”

I guess she didn’t care for my preppy Esprit separates.

“Get out of here! I mean, look at you!”

By that point the old man had gotten his arms wrapped securely around the lamppost and was going nowhere, so I let go and walked away.

“Hey, you can’t just leave me with him! Where are you going?”

You need to work on your people skills, honey,” I said, over my shoulder.

Remember, it’s a People Business.

Welcome to friendly Hooker!

The Ovaltine Cafe: the Eavesdropping Part

Ovaltine

 Wednesday, September 25, 2002

 

Let me preface today's entry with the warning: never, ever, no matter how good the idea seems at the time, put your computer in your bedroom. I saw the sunrise this morning before I got to sleep, and checked email before getting out of bed today.

 

And now back to our regularly scheduled writing…

 

Good service, good food, great sleazy and desperate atmosphere, and absolutely outstanding eavesdropping. Yup, that's the Ovaltine. What more could you ask for except that they'd put a few more fries on the plate? And I would ask that, as if it would do me any good.

 

Once I was sitting there in a booth, not my accustomed booth, as that one was occupied; I may say it was beyond its safe capacity and was in fact dangerously overloaded, like a freight elevator with a pod of orcas in it. Yes, that's the metaphor, for sure.

 

They were all mightly fine looking fellows, and healthy, too, not a skinny or craggy junkie among them, so I immediately assumed they were mid-level dealers. Turns out I was wrong.

 

Twelve eyes gave me a very critical look when I came in, and an even more critical one when I sat down directly across the aisle, but I don't take crap from any dealers, however buff. Besides, they were, to a man, wearing cheap plaid shirts and jeans. I mean really; who takes attitude from a lumberjack, at least if he doesn't have the saw right handy? So there they were, in my booth, the six of them, all fit, all in their twenties or early thirties, all with nice short haircuts, the kind your mother likes to see on your boyfriend, white as Wonderbread, and all in plaidrags; it was like a uniform or something. Or something…

 

And they were all leaning in, listening very intently as one of them whispered into a cellphone:

 

"He's right outside. Is he smoking up? Well, walk by him and smell it…
Can you get him to sell you some?
Well then go inside! I don't know, make something up!"

 

A stakeout. Cool.

 

At this point one of the undercovers squirmed around in his seat and started filming with a camcorder, focusing on the Savoy Hotel across the street. Must be a pretty good lens to film anything useful through a dirty window and across six lanes, but what do I know? I was keeping my head down and pretending to be mesmerized by my fries, a difficult assignment indeed, given that my serving only contained about twelve fries to begin with. Even stretching it out, I was eventually going to run out of reasons to stay in the booth. It was kind of challenging: every time the cops did something interesting, like whip out a cellphone or a GPS or a camcorder, they'd swivel their heads in unison, like some six-headed monster, and stare at me a long moment. I would look at my fries, dum-de-dum, dum-de-dum, just look at them fries! Sure are fried up real good. Then they would go ahead and do whatever it was they were going to do, resigning themselves either to my apparent stupidity or to the limitations of peripheral vision. But I have very good peripheral vision.

 

After about six of these cellphone confabs, GPS trackings, surreptitious filmings, and after they saw me order a bonus round of fries so I could hang around longer, they gave up and just let it all hang out, popping right out of the booth to stand in the aisle for a better camera angle, or walking to the back room for better reception. One went to the men's room, but I think he was just going for the regular reason. Don't know what he saw there, but he came back scared. Another guy was going to go and he stopped him.

 

"Believe me, you want to hold it. You really want to hold it."

 

About ten minutes later they got a call on the cell (yes, it had a cute ring, I think it was Beethoven's Ninth, though O Canada would have been an appropriate choice, or maybe something from the musical ride…wait, don't they use Beethoven on the musical ride…so there you go) and their leader, Grey Plaid Shirt Boy, actually used the words, "Let's roll!" and they did.

 

If I'd had my bill I'd have rolled right on out with them, but I had to hang behind and pay. Damn!

The Ovaltine Cafe: the Food Part

Wednesday, September 25, 2002

 

OvaltineYes, the Ovaltine serves food, a fact which endears it to me no end, as it is well known that I am a food addict, though not one such as gets out of control, nor even one that is likely to get on Oprah, but just one who has been known to enjoy a little food now and then, perhaps even at breakfast. Churchill ate food at breakfast unapologetically, as did Hemingway and quite a number of other fine, respectable types, so I see no need to feel apologetic or defensive about it and do not indulge in such behaviour.

 

The food: oh yes, the food. They have a big whiteboard in the window with all the specials listed; the specials are always the same and have been the same since, as I said before, the Beatles were playing Hamburg. Breakfast special, served all day $3.50, and a fine value it is, too. Two scrambled eggs, at least I take their word it is two because it sure ain't three to look at it, I mean you can just tell, right? But it might be two. Since they're all scrambled up you sort of have to trust them. One hotcake. No mistaking that, it's one hotcake allright, and a yummy one it is, too. God only knows what's in the syrup, but it's sticky and that's something. Although now that the ownership has changed, you don't get the hotcake, just some home fries, and that is not at all adequate consolation for depriving us of our hotcake. Bacon or sausage, the Western type, no Chinese duck sausage as one might expect in this part of town, but I don't know how it tastes, as I had the bacon. It tasted like bacon, what can I say? Toast as well, white or brown, both of negligible nutritional value; I think the brown is just dyed. If you want to put anything on the toast they charge you: think it's 35 cents for peanut butter. But on the whole a yummy and voluminous breakfast as you can find anywhere, especially now that Denny's charges like $6 for a Grand Slam; honestly, what is the world coming to when Denny's is too pricy?

 

The other specials are invariably: liver & onions, pork roast, lamb chops, and fish 'n chips. Can't really comment on them, as I haven't eaten them yet, but Carinthia ordered the fish and chips once and said it was good, so it must be. She's a tough sell.

 

I was skating down the street one day and came to a temporary roadblock in the shape of two junkies. One was a tallish, willowy Native girl of about 18, wearing a hot pink baby T and lowrider jeans, with a fringed belt and two long, silky pigtails wrapped with brown leather ties, hanging down in front of her shoulders. Very 70's. Her friend was closer to 30, with a tight poodle perm and black jean jacket, with blue jeans and a big, floppy hat; also very 70's, just not in the good way. She was saying:

 

"See that?" she stage-whispered hoarsely and pointed with a scrawny, frosted-pink-tipped finger. "That's the Ovaltine Cafe. They have the best milkshakes on earth. I'm not fucking with you." Her friend was chuckling, she was so dead serious and secretive, like somebody was listening or something. "The best milkshakes on earth. You don't need to eat nothin' with it, nor nothin' after and you're set for the day. I tell ya, they're the best thing on earth. Expensive, mind you, but they're the best."

 

I figured I'd keep that in mind and skated on my way.

 

She was right, they are the best, at least since that kitchy place in Victoria with the car in the ceiling closed down. And they are decanted with all the ceremony of a fine Burgundy; I think the waitress even had a napkin draped over her arm as she poured my chocolate shake from the tin cup, but it may have just been a tensor bandage. The shakes are so thick you figure it's even money whether the shake comes up the straw or your brains go down into the glass; it's worth the risk. And they taste like the nice, old-fashioned shakes that your pal-with-the-coolest-Dad's Dad used to make when you would all go over there after school. I never understood how somebody without a job could afford a milkshake maker. Anyway, they're like that.

 

But the burgers and fries. Ah, the burgers and fries. How, pray tell, can you beat a $2.80 burger? Fries 80 cents more? Sure, pile them on. These ones are chubby and short, like the deep-fried fingers of Edward G. Robinson. And they are yummy indeed, pure gold on the outside with thin outlines of rich burnt umber along each edge; the insides are as pure as the driven snow, white and fluffy and soft and hot and all sorts of wonderful other things including vinegary, salty and ketchupy after I've finished with them. Yum.

 

The burgers: now, nothing beats a real dinery burger when that's what you want. It's an innate craving, like rootbeer, that cannot be satisfied by any substitute. This is a real, dinery burger. I always order the deluxe, as I am, as you know, a real foodie and always insist on the luxe versions of whatever is served me, the very finest, so I spend the extra 50 cents for a slice of tomato, some shreds of iceberg, and a glob of thousand island dressing; nothing but Cadillac for me! It tastes like a diner burger, which is really all you can ask for $2.80, except that the sesame seeds from the bun not get stuck in your teeth, though they always do.

 

But the best thing about eating here is the eavesdropping, of which more later.