where it was @

I've always wondered what people did with the @ before Al Gore created the Internet. I mean, check it out; it's easier to get to than the $, and yet people use that quite a bit. Come to think of it, when do they ever use ^ and yet there it is right in the fucking middle of the keyboard like it deserved not to be stuck in a corner where your pinky can't quite reach it, eh?

It's madness, I tell you.

But here's an antidote to all forms of madness and random crazy-making. A general-interest article from the HP corporate website which explains all about the historical uses and nomenclature of the @ symbol.

A blue sky. The nature of love. A child's smile. The "@" symbol.

Some things are so common place that you scarcely notice them. But that doesn't make them any less fascinating. Take the humble "@" symbol, for instance. 

It's something we use dozens—perhaps hundreds—of times a day. This little "a" with the curved tail is inextricably linked to the instantaneous communication that we, as a society, are dependent upon.

But where is @ from, exactly?

Let's go back to the 6th or 7th century. Latin scribes, rubbing their wrists with history's first twinges of carpal tunnel syndrome, tried to save a little effort by shortening the Latin word ad (at, to, or toward) by stretching the upstroke of "d" and curving it over the "a".

Italian researchers unearthed 14th-century documents, where the @ sign represented a measure of quantity. The symbol also appeared in a 15th-century Latin-Spanish dictionary, defined as a gauge of weight, and soon after—according to ancient letters—was referenced as an amphora, a standard-sized clay vessel used to carry wine and grain.

Over the next few hundred years our plucky @ sign was used in trade to mean "at the price of" before resting on the first Underwood typewriter keyboard in 1885, then later rubbing symbolic shoulders with QWERTY on modern keyboards in the 1940s.

Then, one day in late 1971, computer engineer Ray Tomlinson grappled with how to properly address what would be history's very first e-mail. After 30 seconds of intense thought, he decided to separate the name of his intended recipient and their location by using the "@" symbol. He needed something that wouldn't appear in anyone's name, and settled on the ubiquitous symbol, with the added bonus of the character representing the word "at," as in, hey_you@wherever_you_happen_to_work.com.

And while in the English language, we know it as the "at symbol," it goes by many other unusual pseudonyms throughout the world.

  • In South Africa, it means "monkey's tail"
  • In Bosnia, Croatia, and Serbia it's the "Crazy"
  • In the Czech Republic, it's "pickled herring"
  • The Danish refer to it as "alpha-sign," "elephant's trunk," or "pig's tail."
  • The French often refer to it as "little snail."
  • In Greece, it's "little duck."
  • In Hungary, it's called "maggot"
  • In Mandarin Chinese, it's the "mouse sign."
  • The Poles say "little cat" or "pig's ear."
  • Russians often refer to it as "little dog."
  • There's no official word for it in Thailand, but "wiggling worm-like character."
  • The Turks lovingly describe it as "ear."

But an "@" by any other name is just as sweet. Online, it's at the heart of every user's identity. It represents the breathless urgency of our connected culture: clear, concise, typographical shorthand for lobbing our thoughts, needs, and ideas to nearly anyone else in the world.  Instantly.

Its ubiquity and urgency has transcended the Latin alphabet of its origins to worm its way into other language groups, including Arabic and Japanese.

And that, web wanderers, is where it's @.


Talking to Americans…

although why bother? Here is a clip from the infamous series on This Hour has 22 Minutes, by Rick Mercer who is also in our blogroll but really needs to hire me to feed and walk his blog while he’s away.

What’s really funny is that the person who posted it on YouTube doesn’t know any more than the rest of these clueless and corn-fed specimens of Amerawkana.

DID YOU KNOW that the capital of Canada recently relocated from Ottawa to Toronto? Former Vice-President Al Gore did!

In fairness to Gore, he knows better and probably did the quick “I don’t have time to correct this dude” math in his head before coming out with the stock answer.

Zach Braff makes YouTube his bitch

75,000 hits in 48 hours. Not too scruffy, melad.

raincoaster is not a particular fan, but she knows a bandwagon when she sees it and will proudly jump, if it'll pimp the hits. Although Clay and Michael are donating a significant (and Beautiful Agony-dusting) helping hand today, posting Zach Braff's inaugural YouTube video before getting back to searching for old Banana Splits footage can't hurt a bit.

somebody’s j-skool pays off

Post acting typically classy

Thanks to Gawker for the pic of a truly masterful example of front page class. Also, love the Gawker comment alternate bubble suggestion from Steverino:

"Happy Friday, New York! Now you all have to stare uncomfortably at my bloody face sitting nonchalantly by the side of your desk all day while you work. Who has the last laugh now, bitches?! Oh yeah, just try to eat your little Thai takeout at your desk and NOT turn this paper over out of disgust. Yeah, that's what I thought, wuss."

Operation Global Media Domination: Fuck Technorati!

TIAThat's right: despite (finally) breaking into the top 140,000 blogs on Technorati (of 43.6 million), raincoaster is heartlessly abandoning the inconsistent, illogical, and inaccurate Technorati rankings for a new favorite toy.

That's right. Something useful on the Huffpo. Whodathunkit, eh? But me wuvs this little tool and will abuse it daily, repeatedly, and with much affection and generous lashings of lube (gin Martinis, "for Mrs. Parker").

From Gawker:

The HuffPo’s virgin media blog Eat the Press has an entertaining new time-waster: the People Ranker, which charts the levels of buzz in the blogosphere. Just enter a string of names, and the fun little gizmo spits out popularity contest-style results. We love it — it’s so much easier to be snotty and judgmental when you have concrete data.

Yes indeedy it is. And why does raincoaster love it so much? Let's take it for a slow and careful, quarter-turn by quarter-turn spin, shall we?

Huffpo Ranking today

Left to right:

Perez Hilton, raincoaster, Jessica Coen, Sebastian Junger, Michael Lewis