You know, it’s actually pretty good advice. However much contempt one (nameless now and forever) may heap upon anti-poverty campaigners who themselves somehow end up stinking rich, one can hardly argue with the principle that mo’ meditation, mo’ betta. I, myself, could internalize the second-last of these a little bit better. Or is that “manifest” instead? I always get those mixed up; maybe THAT is the Secret?

From the Financial Times:

• Make yourself stand out
• Choose the right product: easy to sell, impossible to disprove
• Make good use of celebrity endorsement
• Innovate around your core strength
• Charge what the market will bear. If you can persuade people to part with $1m for your world peace fund to go on a training course, then, for heaven’s sake, you should.
• Lastly, let people feel they are buying not just a product, but also a set of values, a lifestyle. The power of Om.

Indeed, my project for the next week is to revamp the business model to um, maximize transcendental prosperity and expansion manifestation opportunities, particularly as they relate to the bottom line.

Speaking of which, it’s time for my yoga…

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