Does Google know their shit or what? These guys have demographics down to a scary science.
Here is their engineer-enticing display from a recent Star Trek convention.

Google duplicated the bridge of the fictional Starship Enterprise and embarked on a mission in Las Vegas to recruit engineers, at a gathering of cultish Star Trek devotees.
More than 10,000 fans of the Star Trek franchise that began with a television series debut in September of 1966 were expected by organisers to make pilgrimages to the official annual convention at the Las Vegas Hilton.
Oh yeah, this probably marks the only opportunity these guys will ever have to get inside a Hilton.
Now 25% more motherfucking!